why is social media an important part of inbound marketing
The Digital Shift in Customer Behavior The Digital Shift in Customer Behavior Companies will no longer be battling for the attention of their customers in 2026, but rather for their significance. The consumers will be more selective in what they want to consume from the internet, and this means that traditional ways such as cold calls, whole emails, or print advertisements will have less and less success. The consumer of the present day is looking for a service that would be tailored to their own preferences and needs and be of value to them. The point is that inbound marketing is the solution to this problem. Inbound marketing, unlike traditional marketing, does not involve interrupting your potential customers to get their attention - it involves attracting them to you instead by providing valuable content, experiences, and solutions. The aim of inbound is to build trust and relationships to lead the prospect from awareness, t...