What is a Go-To-Market Strategy for B2B Products and Why It Matters
Imagine you’re the marketing head at a startup whose product automates parts of compliance workflows for mid-size firms. The demo is clean, but adoption is sluggish. Messaging is fuzzy, leads are weak, and sales cycles drag. What’s missing? The answer is a clear go-to-market plan. Why a GTM strategy is not optional anymore The stakes are rising. Execution details—from site speed to SEO—can make or break your GTM. Consider these signals: Even a one-second delay in mobile load time can cut conversion rates by ~20%. Nearly 53% of mobile users abandon pages that take longer than three seconds to load. Organic traffic still drives ~53% of trackable site traffic from an SEO angle. Google now rewrites ~76% of title tags in SERPs, so on-page optimization may not always show as intended. Beyond technical performance, a GTM aligns product, sales, marketing, and customer success so the customer promise is delivered end-to-end...