The Future of Cookie-less Targeting in Digital Advertising
Cookieless Future Marketing Think of a situation where you start a big campaign and then find out that your best way of tracking, those small third-party cookies, is not functioning as it used to. That's the situation that the majority of marketers are dealing with now, while they are going through the changes in advertising. We’ll explore the changes in the environment and the steps that businesses, the providers of digital marketing services providers in India , for instance, need to undertake to remain competitive. Why your tracking toolkit needs an upgrade Late 2024 and into 2025, the industry saw a sharp shift in how tracking works. Around 69% of advertisers believe the approaching end of third-party cookies will have a greater impact than even GDPR or CCPA. For websites, about 42% were using third-party cookies to gather user data. Yet browsers and regulations aren’t waiting. With major changes to support privacy-first approaches, the old model o...